SKILLS USED

SEO Optimization
100%
Project Management
100%
Content Management + Strategy
100%
Market + Keyword Research
90%
Citation + Link Building
90%
Google My Business
100%
Google Analytics + Search Console
100%
WordPress
90%
Google Ads
60%
Brand Management
100%
Content Strategy
100%
Leadership
90%
Community Relation
80%
Analytics
80%
Buffer
100%
Adobe Photoshop + Lightroom
100%
Website Design + Management
100%
Brand + Content Development
100%
WordPress
100%
Woocommerce
90%
Adobe Photoshop
80%
Adobe Indesign + Illustrator
80%
Social Media Management
100%
Graphic Design
100%
Website Management
90%
Public Relations
80%
Hootsuite
100%
Adobe Photoshop + InDesign
100%
Adobe Illustrator
50%
WordPress
90%
Google Adwords + Analytics
70%

MY WORK EXPERIENCE

.
2020
Oct, 2020

SEO Specialist

INBOUND INTERACTIVE 

May, 2016 – Current

  • Clientele includes local and national clients from various industries, including: IT, Legal, Dental Health, Home Builders, Energy, Construction, Food Services, Events, etc.
  • Spearhead digital marketing campaigns that drive significant increase in website traffic, maximize clients’ online and offline sales leads, secure the top rankings on Google and position the client at the top in their field.
  • Accountable for SEO campaign strategies, web analytics, website optimizations, content strategies, website management and new employees training.
  • Execute successful link building and citation building to help increase clients’ visibility in search engines and outrank competitors

Client’s Success Stories

  • Increase lead generation by 100% for an IT client through strategic content development and optimization.
  • Increase $250,000 in revenue in two years for a home care client after a complete website redesign and content restructuring.
  • Drive a 237% increase in organic traffic and a 27% increase in conversion rates for a home improvement client after strategic SEO optimizations.
Oct, 2020

Website Designer [Freelance]

FREELANCE

September 2013 – Current


 

  • Develop websites and e-commerce stores for local businesses from various industries
  • Develop a local food brand from scratch, including logo and website design, brand development, and content development

Client’s Success Stories

  • Implement SEO optimizations that position the client in the top 3 of Google organic and local search results
  • Develop successful ecommerce stores that generate over 300% increase in traffic to the client’s online store, as well as retail store
  • Develop compelling content based on keyword research and SEO audits that consequently increase traffic to site and time spent on site
Oct, 2020

Social Media Management [Freelance]

CALGARY SUMMER FESTIVALS

May 2017 – Current


 

  • Oversee and manage a total of 18 social media accounts on Facebook, Instagram and Twitter for 6 summer festivals in Calgary: Lilac Festival, Inglewood Night Market, Fiestival, Mexifest, Taste of Calgary and Inglewood Sunfest
  • Develop successful campaign and branding strategies that grow awareness, active engagement and audience base.

Clients’ Success Story:

  • Increase followers by 95% with a 200% increase in engagement on average per festival.
2016
Sep, 2016

Marketing Manager

TOSCANA ITALIAN GRILL + NEXT DOOR WINE BAR


Sep, 2014 – May, 2016


 

  • Developed and created strategic media campaigns with Bell Media, Pattison Ad, WHERE Magazine and City Palate
  • Implemented creative social media strategies that helped increase brand awareness and community engagement on Facebook, Instagram and Twitter
  • Optimized Google Adwords campaigns monthly to generate real life leads
  • Implemented keyword research and SEO strategies to optimize websites for better rankings on Google search results
  • Assisted with the execution of private events and meetings, development of marketing materials
  • Managed advertisements of job vacancies and assisted with interviews and staff training
2014
Jun, 2014

University of Calgary

Bachelor of Arts, Major in Communications and Media Studies, Minor in Italian Studies. (2010 – 2014)