Digital Marketing Specialist at Inbound Interactive might be my fancy 9 to 5 email signature, but I’d like to think of myself as a little bit more than just a full time nerd!

When I find some free time, I like to dabble into some freelance work in the Web Design and Social Media Management department.

I also LOVE photography and I can edit pictures for hours. However at this time, I am keeping photography purely as my hobby, rather than turning it into work like every other creative angles in my life.

Follow me on Instagram to see what I am up to / where I am these days or scroll down to see what I’ve accomplished in my adult years thus far.

MY WORK EXPERIENCE

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2018
May, 2018

Digital Marketing Specialist

INBOUND INTERACTIVE 


May, 2016 – Current


 

  • Work with local and national clients from various industries, including: Legal, Dental Health, Home Builders, Oil & Gas, Construction, Food Services, Events, etc
  • Perform website audits, local and organic SEO audits, keyword research and market research to produce constructive optimization opportunities
  • Implement successful SEO campaigns that drive and increase client’s Google rankings to top 3 in Google organic and local search results
  • Execute successful link building and citation building to help increase clients’ visibility in search engines and outrank competitors
  • Collaborate with web development team in user experience audits to generate longer time on site and reduce bounce rate, as a result, increase client’s conversion rate
  • Collaborate with copywriting team to create content strategies that leverage click through rate, consequently increase traffic to site and time spent on site
Apr, 2018

Social Media Management [Freelance]

CALGARY SUMMER FESTIVALS


May 2017 – Current


 

  • Oversee a total of 18 social media accounts on Facebook, Instagram and Twitter for 6 summer festivals in Calgary: Lilac Festival, Inglewood Night Market, Fiestival, Mexifest, Taste of Calgary and Inglewood Sunfest
  • Develop written and visual content that reflects each event’s voice and mission
  • Develop influencer’s campaigns and contests that effectively increased brand awareness
  • Increase followers by 95% on average per festival with 200% increase in engagement
Mar, 2018

Website Designer [Freelance]

FREELANCE


September 2013 – Current


 

  • Create and develop websites for local businesses from various industries
  • Implement SEO optimizations that position the client in the top 3 of Google organic and local search results
  • Develop successful ecommerce stores that generate over 300% increase in traffic to the client’s online store, as well as retail store
  • Develop compelling content based on keyword research and SEO audits that consequently increase traffic to site and time spent on site
2016
Sep, 2016

Marketing Manager

TOSCANA ITALIAN GRILL + NEXT DOOR WINE BAR


Sep, 2014 – May, 2016


 

  • Developed and created strategic media campaigns with Bell Media, Pattison Ad, WHERE Magazine and City Palate
  • Implemented creative social media strategies that helped increase brand awareness and community engagement on Facebook, Instagram and Twitter
  • Optimized Google Adwords campaigns monthly to generate real life leads
  • Implemented keyword research and SEO strategies to optimize websites for better rankings on Google search results
  • Assisted with the execution of private events and meetings, development of marketing materials
  • Managed advertisements of job vacancies and assisted with interviews and staff training
2014
Jun, 2014

University of Calgary

Bachelor of Arts, Major in Communications and Media Studies, Minor in Italian Studies. (2010 – 2014)